Earth-Friendly Hangers

Earth-friendly hangers coming to a dry cleaner near you CNET News.com Advertising on hangers and bags at your local dry cleaners is not a new idea; however providing the dry cleaners FREE non-iron replacements makes this idea clever and sheek. Not only is this company going to make a killing selling ads that will have a high visibility rate, but they score points for the environmental factor. It is vogue to care about the environment (thank you Al Gore); being a company that is helping other companies “go green” is a quick growing industry with a lot of money to be made. The beauty of the whole idea is its simplicity; sell ads, print hangers, ship them off to cleaners for free. You could do this from a tiny one bedroom flat! Cold call all your advertisers in the morning, order hangers from China in the afternoon and drop off (or drop ship) them to cleaners everywhere. The main question everyone is going to ask is “are the hangers sturdy?” If they are not people will complain, cleaners will not use them and advertisers will pull their ads. Even if their hanger is solid, problems will arrive when competitors get into the market and offer a sub-standard hanger. This will cause people to lose faith in the product (paper hangers) which will affect the pioneer company the most.